Maxhosa was founded in 2011 by Laduma Ngxokolo and takes as its aesthetic starting point, his Xhosa heritage where traditional beadwork patterns and symbols have been reimagined as knitwear for men and women in a kaleidoscope of colours. Creating luxury that can be enjoyed every day is at the heart of his collections which have drawn critical acclaim and customers beyond his native South Africa. Now expanded into accessories and homeware, one can live the Maxhosa life as much as wear it.