Created by designer Artsi Ifrach, Maison ARTC pieces are designed with the notion of seeking “the fine line between the ridiculous and the sublime”. The creator himself has never attended any fashion school or program, and sees the creation of the brands one of a kind pieces as total freedom from the current state of mind. Following a move to Marrakech, the Israeli-born Ifrach now views his DNA as a designer as being Moroccan, being inspired by the raw, human, artisan spirit of his surroundings.