Lola Ehrlich, was born in Holland, raised in Paris and travelled the world before millinery became part of her life. Initially selling from her own store in New York’s East Village, her brand’s popularity rose due to its ingenious mix of old-world artisanal techniques such as the use of vintage blocks whilst simultaneously updating classic hat shapes with unconventional and contemporary flourishes. The result are collections that do not feel confined to the beach but can be enjoyed every day.