ALAMA is a culture-to-wear label that empowers Maasai women artisans from Northern Tanzania, together with the NGO Africa Amini Alama.With the tagline “Discover African Luxury” our affordable luxury line features products of the highest quality for the top end of the market. Each jewelry piece is related to the Maasai woman who made it: it is delivered in a traditional Maasai pouch and comes with an information card on which you can see which woman artisan made your jewelry and the meaning of the purchased jewelry piece. We aim to give voice and visibility to all the Maasai women artisans who work for ALAMA, as they might otherwise not be heard and respected by the international fashion industry as they ought to be.
The 35 Maasai women who design and produce jewelry for ALAMA are their own bosses. They all benefit from higher revenues by selling their handmade jewelry on our online platform and in selected multi-brand stores.