Roksanda Ilinčić

trunk show

at ALÁRA

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Guest in Roksanda

Roksanda Ilinčić might be best known to many as the creative director and force behind fashion brand ‘Roksanda’, but it was inevitable that this former architect (she studied at the prestigious University of Arts in Belgrade, in her native Serbia) would find herself holding her inaugural trunk show at ALÁRA, a concept store that not only stocks her brand but is also a celebrated architectural landmark in Lagos.

For Ilinčić, the event was  her first in Nigeria, and provided her with an opportunity to engage directly with the myriad of fans of her designs, collections that season upon season are awash with audacious colour palettes and dramatic silhouettes – style signatures that are favoured by the resident clientele who often favour unabashed glamour.

The cream of Lagos Society flocked to the event, with notable guests from the worlds of politics, finance, media and fashion happily mingling with another including the First Lady of Kwara State Olufolake AbdulRazaq, General Counsel of ExxonMobil Nigeria, Adesua Dozie, and the Founder of Ebony Life TV Mo Abudu. The CEO of ALÁRA, Reni Folawiyo, acted as host, and ended up ‘twinning’ with the guest of honour,  with the two women gamely posing for pictures for posterity. Asides from matching ensembles, Ilinčić and Folawiyo shared numerous things in common, including working with David Adjaye to create their respective flagship stores and building businesses and navigating their brands successfully without a loss of authenticity, in a fashion business landscape that is still for the most part dominated by men and continues to wrestle with issues around diversity, inclusiveness and gender parity.

 

After an engaging conversation, guests were able to purchase pieces previously never available on the continent, and the event which was held in the midst of Lagos Creative Season was yet another example of the importance of  harnessing the ever growing cross-cultural exchanges between artists and creators from Africa and other parts of the world.

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Guests

Arise Fashion Week ’19: 

Cocktail Reception hosted

 by Naomi Campbell

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A cocktail reception was held at ALARA on April 18, 2019 to officially announce the commencement of ARISE Fashion Week. Supermodel Naomi who aims to paint a positive image about Africa and change the negative narratives for good walked the runway last year and was also present to welcome guests at the welcome party. In attendance were fashion and media industry insiders, supporters and fashion designers. Some of them included David Tlale, Tiffany Amber and Segun Agbaje.

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“A cocktail reception held at ALARA and supermodel Naomi Campbell was present to welcome guests”

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High stakes

glamour at David

Tlale’s trunkshow

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ALARA hosted a trunk show for one of South Africa’s biggest fashion exports, David Tlale straight off his Arise Fashion Week runway show. Patrons got up close and personal with the designer, shopped the collection and had consultations for custom orders.

 

The veteran designer delivered ultra chic, bold and empowering pieces in slinky metallics, and with feathery embellishments. His dynamic use of colour and dramatic print keep him at the vanguard of African fashion

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“David Tlale delivers incredibly chic, empowering pieces rooted in high stakes glamour”

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Loza Maléombho

Trunkshow

at ALÁRA

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Hot on the heels of her Lagos Fashion Week showcase, talented Ivorian designer Loza Maleombho hosted a trunk show for her Spring Summer 2018 collection at ALARA. Her eponymous label offered industry watchers and fans the opportunity to experience the clothes which define the term wearable art. Looks consisted of 60’s era tea coats and quilted dresses, playsuits and skirts made with traditional African textiles. The clothes and accessories were made in collaboration with local artisans and presented a shift in how women want to dress: for themselves, and stylishly so.

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“Loza Maléombho works with local artisans to create pieces that are both high-end and trendy”

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